Sales
Payments from the accounts you connect, or a file you export. When people buy, what they buy, who comes back, who stopped, and which cards failed.
Growth analysis for owner-run businesses
The analyst you'd hire, if you could afford one.
Wayly reads your sales. Every Monday you get a one-page brief: what changed, why it matters, and what to do this week.
$50 a month after the trial. Read-only access. Cancel anytime.
WaylyBrief No. 43
- Sales, 30 days
- $31,840
- Sat 9–11am
- 28% of the week
- Failed payments
- $512
Saturday 9–11am is 28% of the week. Tuesday afternoon is dead.
Staff Saturday. Cut the extra Tuesday closer.
Oat milk shows up on 8% of tickets. Regulars ask for it.
Put the carton where they can see it. Mention it once.
$512 in cards failed last month, mostly regulars.
Check the largest receipts and ask them to try the card again.
Reads fromSales files
01
What we look at
Ad spend
If you run ads, we can read Google and Meta once those connections are on. Sales alone still make a useful brief.
Your rules
What you won't do. No discounts, no texting customers, no price changes. We never recommend a move you can't make.
02
How it works
Day one · two minutes
Connect
Drop a sales export from Stripe, Square, Shopify, Toast, Clover or PayPal. Your first brief is built from it the same day. No keys. No setup call.
Same day
First read
Your first brief is built from the last 30 days, so you don't wait a week to see value.
Every Monday
One page, three moves
In your inbox and in the app. The first move is the one with the most money already in your sales.
Your call
You decide
Mark a move done, later, or not for you.
03
How we work
Your numbers, not benchmarks.
Every recommendation traces back to a figure in your own accounts, and the brief shows which one.
Fewer, better moves.
Three a week at most. If nothing is worth doing this week, the brief says that.
Read-only, always.
We can't change your ads, touch your payouts, or message your customers.
Honest about ads.
We put spend next to sales and tell you what moved. We won't pretend to know which ad sold which latte.
04
Pricing
$50/month
One plan. Everything included. Less than an hour of a freelance analyst, every week.
- Sales analysis from the accounts or files you connect
- Google Ads and Meta spend next to sales, when connected
- A Monday brief by email and in the app
- Business rules so every move fits how you run things
- 14-day free trial, cancel anytime
05
Questions
What do you actually access?
Only what you connect. A sales export, or read-only sign-in to Stripe, Square, Shopify, Google or Meta when those buttons are on. We can see payments and ad performance. We cannot move money, change campaigns, or contact your customers. Ad data is read fresh each week and not stored.
Do I need to run ads?
No. Sales alone are enough for a useful brief: when people buy, what they buy, who comes back, and what fails. Connect Google or Meta when you want to know whether spend is paying off.
Who is Wayly for?
Owner-run businesses that take card payments: cafés, studios, clinics, salons, trades, shops and small online brands. If you have ever looked at your sales and wondered what to do about them, it's for you.
Is this AI?
Wayly uses software, including language models, to do the analysis a data scientist would. Every figure in your brief comes from your own accounts. When the data can't support a conclusion, the brief says so instead of guessing.
What happens after the trial?
It's $50 a month. Cancel from Settings any time before the trial ends and you won't be charged.
Start with last month's numbers.
Drop last month’s sales export. Your first brief is ready the same day.